Evolution
of the responsive web design is one of the interesting developments in web
development industry. A responsive design easily fits into devices of various
screen sizes, be it a computer, a smart phone or a tablet. The design adjusts
the layout according to the screen size without disturbing the clarity.
As
we are in a world where more and more people are searching information from
tablets and mobile phones, responsive web design has a great impact on SEO. To
positively affect SEO a website should have all the elements of a responsive
web design.
Have
a look at the benefits of Responsive web design for SEO
Improves
Local SEO Ranking
If
you are targeting local keywords Responsive web design will improve local
search visibility for your website. With an increased number of mobile users
searching for local business directions a RWD helps Google identify that
website deserves a good position in local search results.
On
the other hand when your web pages are not mobile friendly, website will have
poor user experience leading to high bounce rate thus negatively affecting your
website position in search results.
Removes
Duplicate Content
Website
owners who develop a separate mobile version of a website generally replicate
the original content from the main website to the mobile version. This
ultimately leads to duplicate content and decreases the credibility of the
mobile site in search engines. However, a responsively designed mobile site
enables website owner to develop unique content thus removing the challenges of
the duplicate content.
Reduces SEO Investment
Responsive
Web design has a single URL for both the desktop and mobile users making it
easy for search engines to crawl the URL’s and content easily. All the onsite
efforts on desktop version will also be applicable to the mobile version
including Meta tags, search engine friendly URLS, internal linking structure
etc. Similarly link building efforts will be equally maintained for both
desktop and mobile versions with RWD.
Saves
Money Spent on Mobile Development
RWD
helps business owners save time and money that would be otherwise be spent on
developing an additional mobile website. Choosing RWD saves additional costs on
mobile development support and maintenance.
Improves
ROI
A
non-responsive web design is likely to have negative impact on your business as
it will not be able to compete with other competitive websites that are mobile
friendly. To grow your business, it is important to reach more people than your
competitors. A responsive design will ensure you have a larger audience
increasing your chances of conversions.
To
conclude
Responsive
design enables you to stay ahead of your competitors. With the increase in
demand for tablets and smart phones responsive web design is the key factor that
reduces development & maintenance costs and improves search visibility
& conversions.
If you are looking to take advantage of
responsive web design, look no further than Designz Plaza. As a leading web development company in Hyderabad Designz plaza offers innovative web design services at great prices.
